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Webmasters + Google Analytics

Home Marketing Webmasters + Google Analytics

  • OVERVIEW:

     

    Google Analytics is one of the most widely used web analytics applications. Some of the information, you will learn to derive includes:

    1. Visitor Reports

    2. Web traffic Reports

    3. Details of Keywords

    4. Content

    5. Conversion Rate

     

    Google Webmaster Tools reveals how Google looks your site online. Webmasters use this tool to fix problems with the site if any. It offers lot of tools for webmasters with which one can improve the visibility of the site and fix problems if any. Some of the topics covered in this course are:

    1. Crawl Errors

    2. Search Queries

    3. Links

    4. Blocked URLS

    5. Malware

    6. HTML errors

    7. Fetch as Google

     

    DURATION:

     

    15 days

     

    OBJECTIVES:

     

    Upon completion of this course, students will be;

    • Analytics course training will help you to discover the importance of Analytics in Digital Marketing; What is the use, How to use this tool and How to get maximum benefit for your Business online? Effectively measure the performance of your website, digital marketing channels and user behavior on your site
    • Able to set-up, implement and track pros-cons effectively in Google Analytics tool
    • Help you to interpret data & fix different loop holes, and support you with various opportunities for better ROI or increase traffic or sales
    • Evaluate, monitor and innovate your online strategies to get better results
    • Improve your website usability, Digital Marketing support & customer engagement
    • Provide guidance to think through advanced web marketing strategies with a global and local perspective

     

    TARGET AUDIENCE:

     

    This course is applicable for everyone who is good in analytically thinking, mathematics, statistics, and not restricted to anyone who is passionate to pursue a Digital Marketing career;

    • Students/Freshers
    • Offline Marketer’s
    • SEM / PPC Analyst
    • Non-Digital Marketer
    • Start-Up organization willing to introduce Digital Marketing
    • Product & Brand Managers
    • Candidates confused in deciding on a job career can take this as their future career
    • Small Business Owners, Start-Ups & Entrepreneurs targeting for instant visibility
    • MIS executives
    • CEOs / CTOs
    • MBA / MCA / B.E (Comp Science) students
    • B.Com / BBM graduates

     

    ELIGIBILITY:

     

    There is no eligibility criteria for this course as such. You can take up this course if you are :

    • Sales and Marketing Professionals
    • Digital Marketers
    • IT Professionals
    • Working Executives who want to switch to a career in Digital
    • Executives who want to enhance their marketing knowledge
    • Small Business Owners looking at adopting digital tools to enhance their businesses
    • Flexible (read freelance) career seekers. Work from home professionals
    • Students passing onto their Final year of graduation
    • Graduates from any discipline

     

     

  • COURSE STRUCTURE:

     

    Ø  What Is Google Analytics?

    Ø  What Is Google Webmaster?

    Ø  Setup Analytics & Webmaster Account

    Ø  Set Goals

    Ø  Add Filter

    Ø  Track Following Reports

    ·         Organic

    ·         Social Media

    ·         Paid

    ·         Referral 

     

     

  • Below mentioned training methodologies will be adopted while training:

     

    • Aim to provide contextually relevant, skill oriented and emotionally positive experiences via training
    • Continuous encouragement to the trainees to complete course
    • Elements:
      • Pre & Post Assessment
        • Objective and fair assessment of trainees post training
      • Demarcation between Theory and In class Practicals
      • Be as much interactive as possible
      • Encourage participants to share their ”burning questions” about the topic
      • Launching a poll question for participants to answer
      • Try to explain using famous models and studies
      • Incorporate Case based learning (case videos/ movies) and storytelling, if applicable
      • Integrate soft skills in the training, if applicable
      • Motivate learners to apply concepts from domain subjects in a real world situation
      • Practical Home work
      • Provision of skill Certification information to trainees, wherever applied and required
      • Encourage regular trainee interaction during , in-between and after the course
      • Aim to design a module that engages participants every 4 minutes
      • Encourage participants to use platform tools like Poll, Chat, Raise Hand, Screen Sharing etc.
      • Provision of learning/ reference material to the trainees
      • Regular post session response to the trainees
      • Record of participation and Certificate of achievement issued by EduSmart Skills
  • Frequently Asked Questions about Webmasters + Google Analytics

    Google Analytics plays a very significant role analyzing the online business performance while interpreting data and concluding of best implementation steps for your online success. To avail these facilities companies either recruits a Google Analytics professional or take the services of any marketing and online advertising agency, which focuses in analyzing Google Analytics data and creating useful reports for Campaign strategization. Also online advertising and marketing organization have challenges of quality Google Analytics specialists. Nowadays, the demand of this industry is very vast. Due to this reason there are large no.of Google Analytics training institutes that covenant in contributing Google Analytics classes, and simultaneously a great career future.

    There are already more than 100 billion websites in the world wide web and everyday this number is increasing. The owners/webmasters continuously thrive to get more and more visitors to their websites; one of the main source to analyze this online traffic is through Google Analytics. They are also aware that by doing so, they can reduce loop holes in their site day by day thus making their site better for a long term success. This being the present scenario, the demand for Google Analytics professionals is growing

    Everyone who has the basic knowledge of computers and internet with good hands-on experience in MS Excel / Saas / Analytical Thinking and good typing speed can wish to make a career in Google Analytics, and are passionate to learn the new technology of the Internet, can enroll themselves to our Google Analytics training program and make a successful career as a Google Analytics Analyst/ Specialist

    To enroll in our Google Analytics training, the minimum qualification is Graduation. Any additional qualification is always an advantage for you.

    Yes, we provide course material to students who attend our Google Analytics classroom training program

    Yes, we do. Students participation in Google Analytics training discussions encourages everyone to share their knowledge and contribute to participants in achieving their goals.

  • EDUSMART SKILLS CERTIFICATION

     

    The entire training course content is in line with respective certification program and helps you clear the requisite exams with ease and get the best jobs in the top MNCs.

    As part of this training you will be working on the assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.

    During the program there will be assessments that perfectly reflect the type of questions asked in the exams and helps you score better.

    EduSmart Skills Course Completion certificate will be awarded on the completion of course.

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  • Students Reviews for Webmasters + Google Analytics