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Pay Per Click

Home Marketing Pay Per Click



    Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. This course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.




    This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:

    • Have knowledge and expertise on various aspects of Pay Per Click advertising.
    • Be familiar with the auction model, ranking algorithms, and post-click activity.
    • Understand the differences between various search engines and how each one can affect a campaign.
    • Be able to assess the market shared by the search engines.
    • Analyze past and future Pay Per Click trends.
    • Define, measure, and compare keywords and choose the best to fit the advertising model.
    • Have strong awareness of campaign settings, how to structure a campaign, and pricing models.
    • Be proficient in writing your own ads, developing landing pages, and using ad groups.
    • Review the market trends to decipher which PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each campaign.




    This course is best suited to professionals who want to learn and specialize in Pay Per Click to boost their digital marketing skills. The certification is most beneficial for:

    • Business Owners
    • Entrepreneurs
    • Marketing Professionals
    • Freelancers
    • Graduates




    There is no eligibility criteria for this course as such. You can take up this course if you are :

    • Sales and Marketing Professionals
    • Digital Marketers
    • IT Professionals
    • Working Executives who want to switch to a career in Digital
    • Executives who want to enhance their marketing knowledge
    • Small Business Owners looking at adopting digital tools to enhance their businesses
    • Flexible (read freelance) career seekers. Work from home professionals
    • Students passing onto their Final year of graduation
    • Graduates from any discipline






    Ø  What Is PPC?

    Ø  Benefits Of PPC

    Ø  Build Strategy & Plan

    Ø  Optimize Following Ads Campaign

    ·         Search Ads

    ·         Display Ads

  • Below mentioned training methodologies will be adopted while training:


    • Aim to provide contextually relevant, skill oriented and emotionally positive experiences via training
    • Continuous encouragement to the trainees to complete course
    • Elements:
      • Pre & Post Assessment
        • Objective and fair assessment of trainees post training
      • Demarcation between Theory and In class Practicals
      • Be as much interactive as possible
      • Encourage participants to share their ”burning questions” about the topic
      • Launching a poll question for participants to answer
      • Try to explain using famous models and studies
      • Incorporate Case based learning (case videos/ movies) and storytelling, if applicable
      • Integrate soft skills in the training, if applicable
      • Motivate learners to apply concepts from domain subjects in a real world situation
      • Practical Home work
      • Provision of skill Certification information to trainees, wherever applied and required
      • Encourage regular trainee interaction during , in-between and after the course
      • Aim to design a module that engages participants every 4 minutes
      • Encourage participants to use platform tools like Poll, Chat, Raise Hand, Screen Sharing etc.
      • Provision of learning/ reference material to the trainees
      • Regular post session response to the trainees
      • Record of participation and Certificate of achievement issued by EduSmart Skills
  • Frequently Asked Questions about Pay Per Click

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

    This course is all-inclusive, providing more than 25 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.

    You should expect to spend about 25 – 30 hours to complete the course and take the certification exam.

    Individuals are expected to have a fair understanding of popular search engines. Additionally, participants should have knowledge based on the sections “Introduction to Online Marketing” and “Internet Marketing Fundamentals.” It’s advised that participants complete those two sections before diving into the rest of the course.

    This training course is inclusive of all materials. The package consists of enriching video lessons, e-workbooks and exercises for practice, end of chapter quizzes, and sample projects.

    The job market is wide open for online marketing certified professionals. An estimated 200,000+ positions are still unfilled in various specialties of digital marketing (Source : This has led to the rise in demand for skilled professionals and the industry looks very bright for the future with a many opportunities. Simplilearn’s training prepares novice individuals and experienced professionals alike to gain a firm ground in the online marketing vertical by enhancing and advancing their skills and knowledge.

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

    The sessions will be interactive and you can ask as many questions as you want.

    We can customize the course in your desired time frame. Please contact our customer service team for details

    We would be happy to develop a course to meet your requirements.

    If you are aware of the classes or dates you may be missing, please inform the trainer in advance and we will be happy to reschedule it for you or provide you alternate options.

    Edusmart Skills is an online education platform and has no engagement in the job placement. However, our trainers will be glad to guide you in the right direction.



    The entire training course content is in line with respective certification program and helps you clear the requisite exams with ease and get the best jobs in the top MNCs.

    As part of this training you will be working on the assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.

    During the program there will be assessments that perfectly reflect the type of questions asked in the exams and helps you score better.

    EduSmart Skills Course Completion certificate will be awarded on the completion of course.


  • Students Reviews for Pay Per Click