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Search Engine Optimization

Home Marketing Search Engine Optimization



    This course is designed to offer learning on all the concepts, tools, and techniques of Search Engine Optimization. Master the process of organically driving traffic to your website/webpage by learning key modules such as keyword research, on-page and off-page optimization, link building, URL building, and SEO analytics.




    15 days




    • Learn Basic to Advanced skills for Search Engine Optimization
    • Attract organic traffic to the website, boosting visibility and new customers
    • Understand how Search Engines Work
    • Learn multiple research methods for effective data collection
    • Apply research concepts to market your website successfully
    • Employ Best Practices and techniques to promote search engine rankings of your website
    • Learn how to manage your website and troubleshoot problems
    • SEO best practices, and tips and tricks on link building
    • Effectively measure the success of your website and increase your skillset with Analytics




    Search Engine Optimization training is beneficial for anyone who wants to become proficient in SEO best practices, particularly these professionals:

    • Marketing Managers
    • Digital Marketing Executives
    • Content Writers
    • Marketing and Sales Professionals
    • Management, Engineering, Business, and Communication Graduates
    • Entrepreneurs and Business Owners




    There is no eligibility criteria for this course as such. You can take up this course if you are :

    1. Sales and Marketing Professionals
    2. Digital Marketers
    3. IT Professionals
    4. Working Executives who want to switch to a career in Digital
    5. Executives who want to enhance their marketing knowledge
    6. Small Business Owners looking at adopting digital tools to enhance their businesses
    7. Flexible (read freelance) career seekers. Work from home professionals
    8. Students passing onto their Final year of graduation
    9. Graduates from any discipline


    LESSON 1: Introduction to SEO                                                                                                                                3 hours


    • What is SEO?
    • Benefits of SEO
    • Types of SEO


    LESSON 2: Create Monthly Plan                                                                                                                              6 hours


    • Diagnostics / Error Checking
    • Key Metrics and Measurements
    • Keyword and Content
    • Outreach, Engagement, and Strategic Link Building
    • Company Compliance


    LESSON 3: On Page Activites                                                                                                                                   7 hours


    • Keywords Research & Analysis

    • Meta Tag Creation

    • XML Sitemap Creation

    • Content Optimization

    • URL Mapping Creation

    • Robots.txt Optimization

    • Canonical Issue

    • Image Optimization

    • Heading Tag Creation

    • Anchor Tag Optimization

    • Internal Linking Optimization

    • Google Analytics & Webmaster Setup


    LESSON 4: Off Page Activites                                                                                                                                   8 hours


    •  Article Creation & Posting

    • Social Bookmarking Submission

    • Blog Creation & Posting

    • PPT Creation

    • PPT Submission

    • PPT URL Submission

    • Image Submission

    • Local Classified Submission

    • Business Listing

    • Video Optimization



  • Below mentioned training methodologies will be adopted while training:


    • Aim to provide contextually relevant, skill oriented and emotionally positive experiences via training
    • Continuous encouragement to the trainees to complete course
    • Elements:
      • Pre & Post Assessment
        • Objective and fair assessment of trainees post training
      • Demarcation between Theory and In class Practicals
      • Be as much interactive as possible
      • Encourage participants to share their ”burning questions” about the topic
      • Launching a poll question for participants to answer
      • Try to explain using famous models and studies
      • Incorporate Case based learning (case videos/ movies) and storytelling, if applicable
      • Integrate soft skills in the training, if applicable
      • Motivate learners to apply concepts from domain subjects in a real world situation
      • Practical Home work
      • Provision of skill Certification information to trainees, wherever applied and required
      • Encourage regular trainee interaction during , in-between and after the course
      • Aim to design a module that engages participants every 4 minutes
      • Encourage participants to use platform tools like Poll, Chat, Raise Hand, Screen Sharing etc.
      • Provision of learning/ reference material to the trainees
      • Regular post session response to the trainees
      • Record of participation and Certificate of achievement issued by EduSmart Skills
  • Frequently Asked Questions about Search Engine Optimization

    No, Anyone who is interested in learning digital marketing and has basic knowledge of computer can enroll.

    The sessions will be interactive and you can ask as many questions as you want.

    We can customize the course in your desired time frame. Please contact our customer service team for details

    We would be happy to develop a course to meet your requirements.

    If you are aware of the classes or dates you may be missing, please inform the trainer in advance and we will be happy to reschedule it for you or provide you alternate options.

    Edusmart Skills is an online education platform and has no engagement in the job placement. However, our trainers will be glad to guide you in the right direction.



    The entire training course content is in line with respective certification program and helps you clear the requisite exams with ease and get the best jobs in the top MNCs.

    As part of this training you will be working on the assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.

    During the program there will be assessments that perfectly reflect the type of questions asked in the exams and helps you score better.

    EduSmart Skills Course Completion certificate will be awarded on the completion of course.

  • Students Reviews for Search Engine Optimization