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Digital Marketing

Home Marketing Digital Marketing

  • OVERVIEW:

     

    Digital Marketing is the promotion of products or brands with the help of electronic media. It is a sub branch of traditional marketing. It can be online, mobile, TV, Radio or any other kind of media marketing.

    This course will help you to develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools.

    We tie up our conceptual training with intensive hands-on practice in various Digital Marketing tools and disciplines. Our motive is to not only make you ready for your next big industry move but also prepare you for one of the most sought after certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, and many more.

     

    DURATION:

     

    45 days

     

    OBJECTIVES:

     

    This course will enable you to:

    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), Website Conversion Rate Optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
    • Master digital marketing execution tools: Search Engine Optimization, Social Media Marketing, Pay Per Click, Google Analytics, and Webmaster training.
    • Practice SEO, SMM, Website Conversion Rate Optimization, email marketing and more. 
    • Gain real-life experience by completing projects using Search Engine Optimization, Social Media Marketing, Pay Per Click, Google Analytics, and Webmaster training.
    • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications..

     

    TARGET AUDIENCE:

     

    Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:

    • Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
    • Sales and Business Development professionals, to improve their sales process
    • Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
    • Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

     

    ELIGIBILITY:

     

    There is no eligibility criteria for this course as such. You can take up this course if you are :

    • Sales and Marketing Professionals
    • Digital Marketers
    • IT Professionals
    • Working Executives who want to switch to a career in Digital
    • Executives who want to enhance their marketing knowledge
    • Small Business Owners looking at adopting digital tools to enhance their businesses
    • Flexible (read freelance) career seekers. Work from home professionals
    • Students passing onto their Final year of graduation
    • Graduates from any discipline
  • COURSE STRUCTURE:

    LESSON 1: Search Engine Optimization                                                                                             10 hours

     

    • What is Search Engine Optimization / SEO?
    • Benefits Of SEO
    • Types Of SEO
    • Create Monthly Plan
    • SEO On-Page Activities
    • Off- Page Activities                          

     

    LESSON 2: Social Media Marketing:                                                                                                      10 hours

     

    • What Is SMO?
    • Benefits Of SMO
    • Create & Execute Plan & Strategy
    • Optimize Following Social Media Profiles
      • Facebook
      • Twitter
      • LinkedIn
      • Google+
      • YouTube

     

    LESSON 3: Pay Per Click                                                                                                                         15 hours

     

    • What Is PPC?

    • Benefits Of PPC

    • Build Strategy & Plan

    • Optimize Following Ads Campaign

    • Search Ads

    • Display Ads

     

    LESSON 4: Google Analytics & Webmaster Training                                                                         10 hours

     

    • What Is Google Analytics?
    • What Is Google Webmaster?
    • Setup Analytics & Webmaster Account
    • Set Goals
    • Add Filter
    • Track Following Reports
      • Organic
      • Social Media
      • Paid
      • Referral 

     

  • Below mentioned training methodologies will be adopted while training:

     

    • Aim to provide contextually relevant, skill oriented and emotionally positive experiences via training
    • Continuous encouragement to the trainees to complete course
    • Elements:
      • Pre & Post Assessment
        • Objective and fair assessment of trainees post training
      • Demarcation between Theory and In class Practicals
      • Be as much interactive as possible
      • Encourage participants to share their ”burning questions” about the topic
      • Launching a poll question for participants to answer
      • Try to explain using famous models and studies
      • Incorporate Case based learning (case videos/ movies) and storytelling, if applicable
      • Integrate soft skills in the training, if applicable
      • Motivate learners to apply concepts from domain subjects in a real world situation
      • Practical Home work
      • Provision of skill Certification information to trainees, wherever applied and required
      • Encourage regular trainee interaction during , in-between and after the course
      • Aim to design a module that engages participants every 4 minutes
      • Encourage participants to use platform tools like Poll, Chat, Raise Hand, Screen Sharing etc.
      • Provision of learning/ reference material to the trainees
      • Regular post session response to the trainees
      • Record of participation and Certificate of achievement issued by EduSmart Skills
  • Frequently Asked Questions about Digital Marketing

    Anyone who is comfortable with typing and has basic knowledge about computer

    You can use this knowledge for your own business or work as a SEO or SMO executive.

    You have to clear the Google certification exams to get the certificate. Our trainer will be happy to guide you.

    No

    The sessions will be interactive and you can ask as many questions as you want.

    We can customize the course in your desired time frame. Please contact our customer service team for details

    We would be happy to develop a course to meet your requirements.

    If you are aware of the classes or dates you may be missing, please inform the trainer in advance and we will be happy to reschedule it for you or provide you alternate options.

    Edusmart Skills is an online education platform and has no engagement in the job placement. However, our trainers will be glad to guide you in the right direction.

  • EDUSMART SKILLS CERTIFICATION

     

    The entire training course content is in line with respective certification program and helps you clear the requisite exams with ease and get the best jobs in the top MNCs.

    As part of this training you will be working on the assignments that have immense implications in the real world industry scenario thus helping you fast track your career effortlessly.

    During the program there will be assessments that perfectly reflect the type of questions asked in the exams and helps you score better.

    EduSmart Skills Course Completion certificate will be awarded on the completion of course.

  • Students Reviews for Digital Marketing